Blak Art Digital

Identity Design and Brand Guide

A strong logo and logotype are crucial for establishing a brand's identity and should be the foundation for all visual communications. To ensure consistent use of these assets, a brand guide is an essential tool. It not only outlines the proper application of the logo and other elements of the brand's identity, but also provides guidance on the overall aesthetic and tone of supporting visual content. The brand guide should provide enough flexibility to allow for creative expression within the brand's identity system, while also serving as a source of inspiration and direction.

Logomark

The Logomark is suited for media where the studio name is already established. Collateral, website & social - anywhere the studio name has already been enforced.

Logotype

The Logotype is used when available design space is horizontal and/or when the name of the studio needs to be reinforced.

Alt Logo

The Alt Logo acts as a way to both introduce the studio name and it’s logomark. It is best suited for placing where viewers are 1st exposed to brand and it’s visual identity.

The primary color palette should remain constant throughout all communications. Here a color hierarchy has been implemented, ranging from Stone ④ being the most important to Light Stone ② being the least used. Bauhaus Red ⑤ and Granite ③ are mainly used for conveying importance. Whilst Dark Stone ① and Granite ③ are predominately used for text. Stone and Light Stone are mainly used for background treatments. Where possible Pantone colors should be used.

Type and typography is laid out in a type guide outlining typeface, style, tracking and hierarchy. A type guide is a must have for a brand’s identity system and is especially important in designing for the web. With guidelines in place a brands copy is easily readable and associated with the brand across mediums, especially in responsive digital environments.

Identity Moodboard

Inspiration for the Blak Art Digital identity closely correlates to the ideas outlined by the Bauhaus movement. It also relies heavily on the history of art and photography as a source of inspiration, using the work of fine artists as a springboard for art direction, layout and content.