Services

The Ones helps independent brands with brand strategy, identity and experience. From marketing initiatives to branding and content creation, The Ones provides brands with services tailored to the scale and needs of each client.

Our Services

 

Mainstream fashion and beauty marketing agencies are not typically organized to support independent brands. Independent brands can still thrive by using a well-crafted digital marketing strategy. At The Ones, we offer specialized services tailored to independent brands' needs and scale. We assist brands in developing their unique voice, reaching their target audience, and creating effective content that allows them to compete on a global scale. Our services provide independent brands with the same level of support, resources, and expert content development that is typically only available to larger brands.

 

brand strategy

A solid brand strategy is essential for creating an effective marketing plan. With a finite budget, it's important to use financial resources wisely. Brand strategy helps pinpoint your current position and map out the most efficient path to achieving your business goals. Developing a strategy can be a fulfilling experience, as it allows you to define your brand's identity and direction. At The Ones, we believe that simple, authentic, and elegant solutions lead to the most successful outcomes.

  • Research & brand voice development

  • Competitive research

  • Brand initiatives

  • Business objectives

  • Content publication strategy

  • Best practices consultation

brand identity

Designers and brand founders often have a strong understanding of the story and values that their brand represents, and the people they hope to inspire. The purpose of a brand identity is to help others outside of the brand understand what the brand stands for and who it is. Without a clear visual identity, it can be easy for a brand to get lost in the crowded market. A well-designed identity system engages, inspires, and persuades others to align with the brand and its story. Creating a strong identity means authentically expressing who the brand is and what it stands for.

  • Logotypes & logomarks

  • Graphic systems

  • Art direction

  • Brand book

  • Content development

  • Moodboards

  • Pitch decks

Brand experience

Creating a strong brand experience involves building a presence on various channels such as a website, social media, and email marketing, to help people connect with your brand. It can be helpful to take a fresh look at your brand to see where it's headed and what innovations can be used to communicate effectively with your audience.

At The Ones, we work with you to develop your digital presence by using the most effective marketing tools to bring your vision to life in impactful, intelligent, and visually appealing ways.

  • Photography

  • Motion

  • Social Content

  • Websites

  • Mobile experiences

  • Email marketing

  • Social media design/creative direction

  • Press engagement

  • Sustainable packaging