Joseph

Art Direction | Photography | Film Direction

We launched this project as the first in a series to showcase the natural talents and personalities of models, who are often molded into a very different image. Shot in mid-February 2020, it was ahead of many other brands who had not yet realized the value of working collaboratively with models and allowing them to bring their own unique qualities to marketing projects.

To this day, we remain committed to collaborating with the subjects of our brand campaigns to create authentic and engaging content for our viewers. It has now become a hallmark of our work and we take immense pride in our role in helping to start a revolution in advertising.