Digital Design | Identity Design | Photography

OMONDI, designed by Recho Omondi of The Cutting Room Floor podcast, sought to refresh its digital presence and imagery. The Ones responded by creating a platform that reflected OMONDI's unique brand identity through the use of clean navigation, analog communication elements, and striking photography.

Our task was to refresh the old logomark while staying true to OMONDI's modern classic aesthetic. We achieved this by using heavier weights and simplified forms in a custom typeface. The revised mark maintains its strong visual impact across all platforms and mediums, retaining its recognizability while also giving the brand a bolder, fresher identity.

We worked with Omondi to create both still life and on-figure photography for their cult favorite t-shirts and sweatshirts. The images needed to stand out from typical eCommerce photography so they could be used for editorial purposes. We aimed to preserve the brand's signature authenticity in the process.