Identity Design

The Cutting Room Floor podcast required a refresh of its logotype and logomark for use across various marketing and social channels. With the final use in mind, we redesigned the logo to be more impactful and effective on podcast streaming platforms, newsletters, and other marketing materials while still honoring the history of the original mark.

The Cutting Room floor logoset needed to stand out amongst other design podcasts in streaming feeds and in out of home insertions. We achieved this by using an impactful logomark to support the logotype.